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Apricot wins Best Film on Vimeo

Ben Briand’s short Apricot has been voted by the audience as Best Narrative Film at Vimeo’s Audience Awards.

“The online success of the film via Vimeo is a true testament to our release strategy and capacity for the film to reach its audience. Apricot really found its audience through non-conventional channels and viewing mediums, with far more people having watched the film online than through the traditional festival environment.,” said Briand.

The short has been viewed online over 300,000 times; it has received coverage on film, photography, fashion and advertising sites.

Apricot tells the story of a chance encounter between a mysterious man and a beautiful woman, which soon becomes deeply personal. Playful prods about the woman’s first childhood kiss sparks a series of fragmented memories. It has screened at the Moscow International Film Festival, as well as at the inaugural Australian Film Festival in Sydney and the St Kilda Film Festival.

APRICOT — A Short Film by Ben Briand from Moonwalk Films on Vimeo.

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