Features

April Fool roundup 2018: Cardboard credit cards; swimming desks and surviving robot armageddon

Today marks the tenth year Mumbrella has rounded up the best brand and news media April Fool pranks from Australia and around the world. The 2018 crop feature below. Spotted one we’ve not yet covered? Please tell us in the comment thread.

Tim Burrowes

April 1, 2018 6:50

Swimming desks, naked waxworks and SodaStream’s bathtime brand extension are among the April Fool spoofs for 2018.

Among those first in with April an April Fool prank – sent out to media under embargo full four days ahead of time is Sea Life Sydney, announcing that after the fad of standing desks, it is giving its staff swimming desks.

“It’s time to bid farewell to standing desks. Humans have a natural affinity to water as it provides a sense of calm and clarity – two sentiments that are vital to productivity and worker satisfaction,” says Richard Dilly, General Manager in the announcement from Sea Life Sydney. “Swimming also builds endurance and cardiovascular fitness while providing an all-over body workout; plus it’s fun! We figured we already have the aquatic resources, so why not test the waters?”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

April Fool bank of melbourne Budget Direct content marketing Foodora Google Lifestyles condoms Madame Tussauds ME Bank Menulog Opera Bar P&O Cruises PR Sea Life Sydney Shapes Skittles SodaStream Sportsbet The New Daily The Urban List Vegeta Vision Direct