Archibald / Williams wins Golden brand after pitch

Archibald / Williams has won the Golden strategic and creative account for the brand’s range of breakfast and snacking products following a three-way pitch.

The announcement:

Golden has appointed ARCHIBALD / WILLIAMS to grow the beloved Golden bakery brand. There was no incumbent on the business and the agency won the account following a three-way competitive pitch.

ARCHIBALD / WILLIAMS will undertake Golden’s strategic and creative work including advertising, across its range of breakfast and snacking products.

Golden crumpets first launched in 1959 and generations of Australians have enjoyed Golden products, whether for breakfast, lunch or even a snack. The range includes Golden Crumpets, Golden Muffin Bites, Golden Pikelets and Golden Pancakes.

Golden products are manufactured and delivered fresh every day by Tip Top Bakery, part of George Weston Foods, one of Australia and New Zealand’s largest food manufacturers.

Barry Clare, Marketing Manager at Golden said, “With renewed investment in the Golden brand we’re really excited to work with ARCHIBALD / WILLIAMS to help the brand grow and maintain its iconic status.”

Bram Williams, ARCHIBALD / WILLIAMS added, “Golden is an Australian classic and this is a great opportunity to spark up the latent love for the brand.”

Source: Achibald / Williams media release


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