Ardent Leisure Group appoints Storyation as content agency

Ardent Leisure Group’s indoor entertainment division has appointed Storyation as its content agency across its AMF, Kingpin and Playtime.

The formal appointment comes after a series of social video projects for AMF and Kingpin brands by Storyation.

Cullen said she is looking forward to formalising the relationship

Mimi Cullen, Storyation’s commercial director was pleased to formalise the relationship.

“The AMF, Kingpin and Playtime brands are all synonymous with fun which means there are some great opportunities to do content,” Cullen said.

Alex Deakin, general manager of marketing & new product at Ardent Leisure Group said Storyation had a reputation for high quality content that could “cut through the noise and drive engagement.”

“AMF, Kingpin and Playtime all have a multi-faceted offering: and content that inspires and entertains our audience is the ideal way to bring that to life,” Deakin said.

It comes six months after the appointment of Simon Kelly as CEO of Ardent Leisure.

The news also comes three weeks after the expansion of Storyation’s sales, editorial and video teams.

Storyation’s other clients include APT, Tourism Australia, Carnival, Mercer, Citibank and Australia Post.

Lauren Quaintance, head of content at Storyation will be moderating a panel on how brands are using print in the battle for attention at Mumbrella’s Publish Conference next Thursday. To find out more and buy tickets click here.


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