Are Media announces digital managing editor, fashion and beauty
Are Media has appointed Esquire and Harper’s BAZAAR digital director, Tessa Ogle, to the role of digital managing editor, fashion and beauty.
The announcement:
Are Media, Australia’s leading omnichannel content company for women, today announced the appointment of Tessa Ogle as digital managing editor, fashion and beauty, effective 20 November.
Reporting to Are Media’s general manager fashion and beauty, Nicky Briger, Tessa will be responsible for driving the digital success of market-leading fashion and beauty brands ELLE, marie claire and Girlfriend.
A talented digital director, editor and writer, Tessa joins Are Media from Harper’s BAZAAR and Esquire, where she was digital director.
She played a key role in building the digital strategy, processes and team for Harper’s BAZAAR, helping increase its digital audience by 165%.
Before Harper’s BAZAAR and Esquire, Tessa was head of social media then digital editor at The Conversation Group. Prior to that she was at The Age in Melbourne.
Nicky said: “Tessa is an amazing writer, editor and digital strategist, with a proven track record in creating and building strong digital products and communities. I’m thrilled she has agreed to join the Are Media team and lead the digital growth and success of our worldleading fashion and beauty brands.
“marie claire and ELLE are now strong omnichannel entities with committed, intent-driven audiences, and I know Tessa will help superpower these brands to further reach their full potential, especially in the areas of luxury fashion, beauty and content commerce. It’s an exciting time for us at Are Media – our key focus is growing our digital properties – and I know Tessa is the perfect person to enact our plans.”
Tessa said: “I’ve always loved these mags – they have such a strong place in Australian women’s hearts – so I’m excited to help grow and enrich the digital offering of these global power brands.”
Source: SKMG
