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Are Media signs with Taboola

Open web discovery platform, Taboola has signed with Are Media (formerly Bauer Media) in a two-year deal.

The partnership will see Are Media utilise Taboola’s content discovery features such as Taboola Feed, video, Taboola News and Taboola Newsroom.

Are Media is responsible for brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, Marie Claire, TV Week, New Idea, Australian Gourmet Traveller and Elle.

Taboola’s content recommendation tool will be rolled out across Are Media’s suite of websites, including the Now To Love network which includes The Australian Women’s Weekly and Woman’s Day as well as New Idea, Marie Claire, Who, Elle, Better Homes and Gardens That’s Life, Gourmet Traveller, Bounty Parents and the Homes To Love network which includes Australian House & Garden.

Are Media’s websites will integrate the Taboola Feed – allowing users to access content recommendations, aimed to enhance audience engagement and referrals.

While Taboola Newsroom will give Are Media access to insights and data on content recommended through Taboola, such as the ability to track page views in real-time and use the Taboola Article Engagement Score to measure audience response.

CEO and Founder at Taboola, Adam Singolda, said: “We are excited to partner with Are Media, a premium publisher in the Australian market. Taboola’s success has been built on powering recommendations for audiences, helping them to discover content they may like and explore and creating a richer, deeper audience experience.”

Are Media head of product, Asa Rossier, said: “We are constantly looking at ways to enhance our user experience by connecting our audience with the right content, at the right time. Partnering with Taboola gives us access to their powerful recommendation engine that provides us with even more valuable data and insights on the content interests and behaviours of our users. Taboola’s ability to enhance content discovery and audience engagement across our network of sites was a key driver in our decision to work with them.”

The Are Media partnership follows Taboola’s recent announcements of partnerships with  Val Morgan Digital, Seven West Media and Repco Supercars Championship.

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