Are Media takes on Getty Images with massive online photo library
Are Media has launched an image library with hundreds of thousands of photos drawn from the magazine publisher’s extensive archives.
Contentshop.com.au features new and historical prints and digital images taken from the pages of The Australian Women’s Weekly, Australian Gourmet Traveller, Country Style, Belle, Australian House & Garden, Inside Out, Home Beautiful, Better Homes & Gardens, and more.
The images are all in high resolution, with multiple licensing options, and can be used by marketers, creative directors, designers, PR agencies, social media managers, and other publishers, with new images added each month.
The move by Are Media may lead to increased competition in the licensed image market, which is dominated by international giant Getty and local player AAP Photos.
Are Media’s head of ePublishing and syndication, Joe Revill, said: “For almost 100 years, Are Media and its predecessors have published incredible images for Australian audiences, capturing the heart, soul, style, beauty and history of our nation.
“Now we are opening up our photographic library to creative people and industries, giving them the opportunity to tap into the vision of Australia’s best magazine editors and art directors with premium content – it is so much more than just stock imagery.
“The explosion of content access and consumption in recent years has seen a real need for creators to source original, quality images. Are Media’s incredible photographic library can now provide a unique service to help fulfil that need,” he said.
The contentshop.com.au library can be accessed by anyone in Australia and New Zealand.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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topics
Are Media
Australian Gourmet Traveller
Australian House & Garden
Belle
Better Homes & Gardens
contentshop.com.au
Country Style
Home Beautiful
Inside Out
The Australian Women's Weekly
I’m not sure how zero indemnification and doing your own clearances ‘takes on’ Getty Images.. who add 10 milllion new assets to their site per quarter, but an interesting move, regardless. I hope it’s a great success for them.
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