Are Media’s readership figures show magazines are thriving
Are Media, publisher of leading magazine titles including Better Homes & Gardens, The Women’s Weekly, and TV Week, saw a 10% jump in readership during the last quarter.
The latest Roy Morgan readership numbers show a monthly Australian print readership of 5.9 million across all Are Media titles. The publisher’s 10% leap in the June 2023 quarter (compared to the same quarter the previous year) dwarfs the total market increase of 4%.
This marks the fourth consecutive quarter of readership growth for Are Media.
Better Homes & Gardens remains the most-read paid print magazine in Australia, with an average readership of 1.82 million people per issue, up 16% on the June 2022 quarter.
The Australian Women’s Weekly shows no signs of flagging during its 90th birthday year, with a 10% year-on-year increase, to 1.33 million. Spin-off title Cooking with The Australian Women’s Weekly enjoyed an 18% increase, to 113,000.
Women’s Day climbed 14%, to 827,000 readers, TV Week was up 21%, to 413,000, marie claire increased readership year-on-year by 35%, to 306,000, and Who jumped 16% to 158,000.
Australian House & Garden grew 17% year-on-year to 673,000.
“We are really seeing a clear trend around offline media having a resurgence,” said Are Media CEO, Jane Huxley.
“I think this is directly connected to the overwhelming amount of content and connections that people deal with in a digital sense on a daily basis.
“Part of our growth is due to people feeling like they need a break from the ‘digital pressure and noise’ and to begin to enjoy content that inspires and informs in a deliberately engaged and analogue way.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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