ARIA adland award open to agencies who ‘pledge support for homegrown music’
Australian agencies are being called on to invest music budgets into homegrown artists in order to be eligible for this year’s adland ARIA Award.
Entries are now open for ‘Best Use of an Australian Recording in an advertisement’, with agencies having to first take the pledge: “Our agency pledges support for homegrown music by elevating our work with local voices, sounds and stories, and encouraging our creatives to invest music budgets into homegrown artists.”
Aside from a $1,500 entry fee, all entries must be created by an Australian agency, and use a sound recording with an Australian citizen, permanent resident, or other eligible artist as identified in the full criteria, controlled, or distributed by an ARIA member.
The ad must have been published in Australia within the eligibility period, cannot have been nominated for last year’s award, and agencies can only enter their own work.
Innocean Australia and Australian Marine Conservation Society won the inaugural award in the over two minute category, for their Voice of the Sea campaign featuring music by John Williamson. The winners of the two minutes or less category last year were 72andSunny with Campfire X for Google Helping You Help Others with music from Baker Boy.
ARIA CEO Annabelle Herd recently urged the local advertising industry start using Australian artists in their campaigns.
Appearing on Mumbrella’s one-on-one podcast series, Herd said advertisers should “at least take a moment to think: ‘Could I use an Australian recording in that ad?'”
She said the award recognising this is to “create a little bit of an incentive” to use local music, “but also just to reward those people that do”.
“I would just say, please put Australian music on your agenda,” she said.
“I mean, in the TV world, we used to talk a lot about the importance of Australian content, and it is super important that as a whole media, we continue to get Australian stories to Australian audiences.”
Entries are now open for Best Use of an Australian Recording in an advertisement.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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