Independent media launch new initiative to tackle AI-driven plagiarism
As AI-generated content continues to rise, the distinction between machine-created and human-created work can become blurred.
To tackle this grey area, a group of independent media leaders and well-known Aussie journalists have launched 100% Human – an initiative to highlight authentic content and educate about the use of AI.
Led by Sunrise tech commentator Valens Quinn, EFTM editor Trevor Long, TechGuide tech editor Stephen Fenech, and Sky News tech expert Djuro Sen, 100% Human allows members to inform their readers that the content is exclusively authored by real individuals.
Publishers who join will have access to a “100% Human” sticker to display on articles to prove they were written by humans.
Quinn said that while AI has immense potential to democratise information, there is a growing concern.
“It’s becoming too easy for automated systems to scrape and regurgitate content without human insight or accuracy,” Quinn said.
The initiative advocates for transparent disclosure when AI generates images, videos, or written pieces and urges regulators to collaborate with Australian businesses to protect genuine human-created content from AI-driven plagiarism.
Long invited fellow publishers to join the cause, saying, “Together, we can empower Australians to distinguish between authentic human-generated content and AI-generated material.”
Microsoft and LinkedIn’s 2024 Work Trend Index found that generative AI has quickly taken hold across Australian workplaces.
84% of Australian workers surveyed now use generative AI in the workplace, significantly higher than the global average of 75%.
While many businesses acknowledge the benefits of AI and have or are developing policies to ensure it is used safely, 78% of Australian AI users surveyed admit to bringing their own AI tools to work.
“It’s imperative that business leaders engage more and bridge the disconnect by providing clarity to employees on how to use AI in responsible ways that adhere to their organisations’ security and privacy requirements,” said Microsoft ANZ national chief technology officer Sarah Carney.
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I remember when this launched to much fanfare and eagerly covered by the tech media at the time. The technology was invented and patented by the Press Association. https://en.wikipedia.org/wiki/Ananova
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