ARIA’s new advertising award ‘an important opportunity’; jury announced
The jury for the Australian Recording Industry Association’s (ARIA) newest award category celebrating Australian music in advertising has been announced.
In November last year, ARIA launched the ‘Our Soundtrack, Our Ads’ initiative with M&C Saatchi Sports & Entertainment, which encourages creatives to invest music budgets into local artists.
The jury for the new award category
As part of the initiative, the new award category further incentivises the advertising industry to pledge support for homegrown music.
The jury for the award category is made up of seven judges across the advertising and music industries.
M&C Saatchi AUNZ group CEO, Justin Graham, will be joined by Madeleine Stockwell, marketing manager at Smirnoff and Libby Minogue, CMO at Virgin Australia.
Graham said he’s thrilled to lead the charge in uniting Australia’s music and advertising industries.
“I’m honoured to be judging the inaugural Our Soundtrack Our Ads inspired ARIA award category. This is such an important opportunity for brands, creatives and the music industry to come together to create powerful work that entertains and influences Australians, while championing and supporting the future of the Australian musicians and artists.”
As long-time supporters of the Aussie music industry, Smirnoff and Virgin Australia have had brand initiatives including Virgin’s music industry baggage allowance service, and Smirnoff’s ‘Ads for Artists’, to try and connect the advertising and music industries.
(L-R): Rankin, Dubowsky, Komba
Also joining the jury is Beth Appleton, CEO at Jaxsta Music, Eric J Dubowsky, ARIA and Grammy award-winning producer, and A&R Australiasia at Warner Music’s senior director, Mohamed Komba.
Finally, Australian artist and founder of ‘Our Soundtrack, Our Stories’, Holly Rankin (stage name Jack River), completes the jury.
The category – Best Use of an Australian Recording in an Advertisement – has two awards – one for ads up to 2 minutes long and another for ads over 2 minutes.
Rankin said: “I feel like the US and the UK really embrace their local, homegrown stories in their art, their advertising, in media, in film. They are excited about their artists.
“But here in Australia, we haven’t yet taken that step. And now we are, and it’s exciting.”
ARIA CEO, Annabelle Herd, said: “This category is such an exciting, and important, addition to the ARIA Awards.
“We’re continuously looking for opportunities for Australian music to be heard in all its forms, by all who create it, so we’re thrilled that this award will provide a platform to recognise and celebrate the brands that are doing the same.”
Brands must pledge now to be eligible for the award, and entries open on 21 July.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
ARIA
Australian Recording Industry Association
justin graham
M&C Saatchi
M&C Saatchi Sports & Entertainment
Our Ads
Our Soundtrack
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