ARIA to hand out award for best Australian music in ads
The Australian Recording Industry Association (ARIA) has added a new award category to recognise the best use of Australian music in advertising, debuting in 2023.
The new category comes after the launch of Our Soundtrack Our Ads, an initiative in partnership with M&C Saatchi Sport & Entertainment.
L-R: Annabelle Herd (ARIA), Krystyna Frassetto (M&C Saatchi Sport & Entertainment), Saynaree Oudomvilay (M&C Saatchi Sport & Entertainment, Tessa Kerans (ARIA) and Jack River
It serves as an extension of Our Soundtrack Our Stories, a program launched in 2021 to promote the use of Australian music across the local business and media landscape.
Creatives are encouraged to invest music budgets into homegrown artists, which is also needed to gain eligibility for the award.
ARIA CEO, Annabelle Herd, said: “Advertising has such an important role in impacting change across society. It creates ideas and tells stories that leave an important mark on culture. Music is no different. I’m thrilled to celebrate talent and creativity across the two industries with this first-of-its-kind award in 2023.
“Australia already has many internationally-acclaimed artists who have featured in successful campaigns across the world; it’s time to recognise that on our own shores and soundtrack Australian lives with Australian music.”
Saynaree Oudomvilay, PR & communications senior account director at M&C Saatchi Sport & Entertainment, said: “Our work can play a role in discovering and partnering with artists and music that become the backing tracks to iconic moments in Australia’s culture, and can be heard and recognised in almost every Aussie household.
“It only makes sense that we give our homegrown talent the opportunity to feature in our work, and get the recognition they deserve.”
Songwriter, recording artist and advocate Jack River – real name Holly Rankin – posted a viral call-to-arms for local media and business to get behind homegrown music that evolved into an open invitation from the music community to discover, champion, share and consume more local music in both a commercial and mainstream landscape.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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Annabelle Herd
ARIA
Australian Recording Industry Association
M&C Saatchi Sport & Entertainment
Saynaree Oudomvilay
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