ARN announces Dynamic Audio 2.0 backed by Neuro Lab research
Australian Radio Network (ARN) has revealed an evolution of its Dynamic Audio offering, backed by in-house neuroscientific research, which will give brands premium access to ARN’s audio assets with industry-leading contextual integration.
It follows the roll-out of its first dynamic audio campaign in 2020, which made ARN the first media business in the world to provide dynamically targeted advertising on AM, FM and DAB+ radio that could be measured in real time.
ARN went on to launch its Neuro Lab, with an in-house neuroscientific research team, in late 2020. The team has been testing the efficacy of Dynamic Audio, and now has helped develop the offering further.
