ARN celebrates 10 years of KIIS with Kyle and Jackie O campaign
Ten years ago, Kyle Sandilands and Jackie ‘O’ Henderson launched KIIS 1065 in Sydney, and immediately propelled the station to the top reaches of the radio ratings.
This week marks ten years since the pair defected from 2DayFM, and to celebrate this moment, ARN has launched a new marketing campaign, highlighting key moments from the past decade of the show in a series of displays at prominent locations and landmarks across Sydney.
The in-house campaign is live across outdoor, digital and social channels, with a TVC launching today.
“This campaign is designed to capture the emotion and highlight the incredible journey both KIIS and The Kyle & Jackie O Show have taken over the past decade,” explains Lauren Joyce, ARN chief strategy and connections officer.
“It serves as both a visual and emotional celebration of the last ten years and a testament to the exciting next chapter that lies ahead. Get ready to be uplifted, entertained, and KIIS-ed like never before!”
ARN recently signed the pair to a landmark $200 million, ten-year deal that will see the show syndicated in Melbourne for the first time ever.
The Kyle & Jackie O Show has maintained its position as the top FM breakfast show for 40 surveys straight.
Credits:
ARN Chief Connections Officer: Lauren Joyce
ARN Marketing Director: Donna Gordon
Senior Brand Manager – KIIS Network: James Duffield
Creative: ARN Visual Production Team
Post Production: Where There’s Smoke Productions
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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