Afterpay and BMF champion tennis fans in latest campaign
Leveraging the start of one of Australia’s biggest annual sporting events, finance and payments innovator Afterpay has launched a new spot celebrating tennis fans, via BMF.
The spot is the latest iteration of the brand’s ‘Afterpay Where You Wouldn’t Believe’ platform, made in collaboration with Mastercard, an official sponsor of the Australian Open.
The project-based creative platform was launched in August last year, aiming to build awareness of where and when consumers can use Afterpay – from pet supplies, food delivery, makeup, music, and more.
“We know millions of Aussies will be tuning in to watch one of the biggest sporting tournaments of the year, just as millions of Aussies will continue to trust and choose Afterpay at checkout,” said Afterpay’s vice president of marketing ANZ, Andrew Balint.
“In partnership with Mastercard, official partner of the Australian Open, we wanted to continue to build on our market-leading position in the buy now pay later category to bring to life all of the unexpected and often surprising ways and places you can Afterpay, in a culturally relevant way.”
BMF’s creative director, Harry Stanford, added: “It’s the fans that make the Australian Open what it is.
“We wanted to hero them in all their head-swivelling, rally-whispering glory. This odd but recognisable behaviour gave us a suitably unusual way to highlight all the places you can use Afterpay.”
The campaign is live on Channel Nine during the Australian Open broadcast, as well as BVOD, social and other online channels.
Credits:
Client: Afterpay
Vice president marketing ANZ: Andrew Balint
Director of brand ANZ: Joel Moran
Senior brand manager ANZ: Cathy Stapleton
ANZ campaign manager: Briar Rose
Creative agency: BMF
Chief creative officer: Alex Derwin
Executive creative director: Tara McKenty
Creative director: Harry Stanford and Adrian Ely
Art director: Bob Broadfoot
Copywriter: Joe Mallet
Head of art & design: Lincoln Grice
Chief strategy officer: Christina Aventi
Chief executive officer: Stephen McArdle
Senior account director: Rebekah O’Grady
Account managers: Anja Cherry & Lewis Chan
Head of TV: Jenny Lee-Archer
Agency producer: Chloe Dunn
Director: Trevor Clarence
Production company: The Sweetshop
Managing director: Edward Pontifex
Managing director: Greg Fyson
Producer: Nicole Crozier
Post production: ARC Edit
Editor: Drew Thompson
Sound production: Rumble Studios
DOP: Alex Serafini
Media agency: Initiative
Ali Coysh, Sydney head of strategy
Daniela Rocchi, Sydney head of partnerships
Joe Golden, Client director
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say