Afterpay and BMF champion tennis fans in latest campaign

January 15, 2024 10:15

Leveraging the start of one of Australia’s biggest annual sporting events, finance and payments innovator Afterpay has launched a new spot celebrating tennis fans, via BMF.

The spot is the latest iteration of the brand’s ‘Afterpay Where You Wouldn’t Believe’ platform, made in collaboration with Mastercard, an official sponsor of the Australian Open.

The project-based creative platform was launched in August last year, aiming to build awareness of where and when consumers can use Afterpay – from pet supplies, food delivery, makeup, music, and more.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.