ARN develops planning tool to help advertisers hit consumers ‘at the right time of day’
Radio network ARN has launched an online planning tool that it says will enable advertisers to better shape their radio campaigns.
The ARN Audio Connections Planner will arm marketers with insights and data so they can target consumers at the right time of day.
It will pull together data on audience metrics, category involvement and mental availability to better understand the “how, when and what of consumer audio engagement”.
ARN chief strategy and connections officer Lauren Joyce said: “ARN is making it easier than ever for our commercial partners to utilise our expertise to create sophisticated and effective audio campaigns right across our Audiosphere, resulting in connections with consumers that create measurable actions.”
The data will explore how listeners are engaging with audio, be it through podcasts or breakfast radio, and how people are feeling when they are listening based on research about mood and mindset at various points of the day.
Insights from ARN’s in-house neuro lab research studies will also examine what listeners respond best to “at the moments that matter most”.
ARN radio stations include iHeart Radio and Kiis.
