Amplified Intelligence to launch new attention trading tool, Hatched Media to onboard
Amplified Intelligence, Karen Nelson-Field’s attention measurement business, is set to launch a new trading tool, AttentionTrade, with independent media agency Hatched Media set to on board the product.
Speaking on this week’s Mumbrellacast, Nelson-Field, along with Hatched’s managing director, Jack Byrne and head of planning, Andrew Pascoe foreshadowed the new technology, to be launched to market in the near future.
“Karen has built technology, developed the data, developed the methodology, all of that sort of stuff that allows us to measure some of the things that we’re talking about it, and once we can measure attention, then we can value attention, and then once we have a value for that attention, we can then trade in that attention,” said Byrne.
