F.Y.I.

ARN expands DAB+ station Chemist Warehouse Remix

ARN has announced the expansion of its Chemist Warehouse Remix DAB+ radio station.

The announcement:

Australian Radio Network (ARN) and the Quattro Group are excited to announce the extension and expansion of Australia’s most commercially successful DAB+ radio station to date, Chemist Warehouse Remix, which launches on September 1st.  After the unparalleled  success of  Chemist Warehouse  Mix’90s  the format  is  being  widened  to  meet increasing demand  with the introduction of Chemist Warehouse Remix. The DAB+ station will be heard in over 220 Chemist Warehouse stores as well as online and on DAB+.

Ciaran Davis CEO of Australian Radio Network says: “ARN are delighted to be continuing their successful affiliation with the Quattro Group and Chemist Warehouse,  the  business continues to develop, with the number of stores growing dramatically every year. Not only is ARN making progress across its FM and AM network, but is also proving to be a ground-breaking pioneer across the digital and commercial platform.”

Chemist Warehouse  Remix  will  offer  Chemist  Warehouse  customers a greater selection of music from everyone’s favourite decades along with the best hits of today.  The new mix  adapts  to  the  modern  Chemist  Warehouse  shopper,  with  a  focus  on consumer satisfaction.

Peter Quattro, CEO of advertising agency Quattro Group,  says;  “In  today’s  hyper-competitive market, consumer  loyalty  is  no longer a given.  Chemist Warehouse Remix  is  programmed  to  enhance  customers’  in-store experience. It will also provide Chemist Warehouse brands a proven platform to drive awareness and, more importantly, drive sales.  It’s engaging and it’s targeted; a win-win.”

Chemist Warehouse is dedicated to  offering the largest range of health and beauty brands at guaranteed lowest prices and to keeping healthcare affordable for all Australians.  “The new format Chemist Warehouse Remix  will also provide the valued Chemist Warehouse suppliers a real opportunity to connect with the customer where it really counts – on the shop floor,” says Chemist Warehouse COO Mario Tascone.

The successful and well-loved Mix’90s will continue to run as a digital station on DAB+, which ensures all the sounds of the ‘90s can still be enjoyed.

Chemist Warehouse Remix is set to launch September 1st and will continue to successfully engage Chemist Warehouse customers and Australian radio audiences.

Source: press release

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