ARN launches first brand campaign for KIIS Network via Emotive

ARN’s KIIS Network has taken to TV in its first brand campaign created by independent creative agency Emotive.

“KIIS it Better” uses the iconic KIIS logo to inject a little vibrancy into the lives of its listeners.


Other assets:


In the 30-second spot the KIIS mouth logo is superimposed over the mouths of its listeners in an array of everyday settings, taking over the conversation with snippets from some of the network’s most popular shows.

The campaign comes as the network topped Sydney’s breakfast and drive slots in last month’s radio ratings, also performing strongly in Brisbane.

KIIS Drive Show hosts Will and Woody said: “It’s taken 7 years to feature in a TV ad. And with 7 years of really hot content at their fingertips, it’s nice to know they found 4.5 seconds of material that they deemed worthy of marketing. Hopefully one day we’ll get a carpark as well.”

“KIIS it Better” is Emotive’s first campaign for the KIIS Network since being appointed as the creative agency for ARN, Australia’s leading audio company and home to KIIS, Pure Gold, CADA and iHeartRadio brands. The campaign will launch on Sunday 14 August and run across TV, BVOD, digital, social and out of home.

Lauren Joyce, chief connections officer, ARN said: “KIIS is a relatable, fun brand that doesn’t take itself too seriously. This campaign reflects that, gives a taste of the on-air content and leaves audiences wanting more (which they can of course get by tuning into our stations). I’m also relieved it’s finally live and to have Will and Woody off my back. There’s only so much nagging one can take.”

Paul Sharp, creative director, Emotive said: “It’s one of those super-rare occasions when a branding device can actually work as a creative vehicle. And it’s just the beginning—we’re looking forward to seeing the lips pop up in a lot more places, making the daily drudge brighter with a colourful injection of KIIS.”


Client: ARN
Chief Connections Officer: Lauren Joyce
Marketing Director: Donna Gordon
Senior Brand Manager: James Duffield

Creative Agency: Emotive
CEO: Simon Joyce
Strategy Director: Anna-Claire Clendon
Creative Director: Paul Sharp
Creative Director: Kat Topp
Creative Director: Gary Dawson
Business Director: Pia McMorran
Account Manager: Kate Forrester
Head of Production: Hayley-Ritz Pelling
Senior Producer: Jo McNulty
Senior Editor: Sam Gadsden

Production: Emotive
Line Producer: Nicole Richardson
Director: Tim Green

Online: White Chocolate
Colour: Billy Wychgel

Audio: Song Zu

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