ARN locks in two year partnership with Victoria Racing Club

ARN has confirmed a two year partnership with the Victoria Racing Club, which will see the network become the first exclusive radio partner for Members Only areas.

The announcement:

ARN today announces a new two-year partnership with the Victoria Racing Club (VRC) that will see KIIS 101.1 andGOLD104.3 play key roles in supporting the 2017 and 2018 Melbourne Cup Carnivals.

This is the first time ARN has officially partnered with the VRC and will have a presence in The Nursery and The Precinct areas as an FM radio media partner.

As the official Radio Partner for VRC Members during the Melbourne Cup Carnival, KIIS 101.1 will provide exclusive entertainment and activations in The Nursery throughout the Melbourne Cup Carnival, including AAMI Victoria Derby Day onNovember 4, Emirates Melbourne Cup Day on November 7, Kennedy Oaks Day on November 9 and Emirates Stakes Day onNovember 11.

This is the first time the VRC has appointed a radio partner exclusively for its Members Only areas.

As part of the program KIIS 101.1’s Matt & Meshel and The 3pm Pick-Up on the KIIS national network will give listeners the chance to win their way into the exclusive Nursery Enclosure.

Sydney’s KIIS 1065 will also be celebrating Australia’s biggest race day with an activation at Barangaroo’s Emirates Melbourne Cup Day Live Site, as part of the partnership with the VRC.

GOLD104.3 will host passionate punters in The Precinct – the perfect place for sports-loving racegoers to immerse themselves in the celebratory atmosphere of the Melbourne Cup Carnival. GOLD104.3 is the official FM Partner of The Precinct and Breakfast duo Jo & Lehmo will be giving their listeners the chance to win tickets to join them on Kennedy Oaks Day.

ARN CEO Rob Atkinson said: “The Melbourne Cup Carnival showcases the very best of Melbourne and is one of the most exciting and important events in Australia. KIIS 101.1 and
GOLD104.3 have always been about sharing and celebrating the very best of Melbourne – whether that be sporting events, its culture, great music or lifestyle – and this new partnership is a natural reflection of that. We are excited about what ARN and its stations will be able to offer our listeners with this partnership and the commercial opportunities for our clients.”

Source: The Comms Department


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