ARN promotes Lauren Joyce to newly created chief strategy and connections officer role

Australian Radio Network (ARN) has announced a range of internal promotions and appointments as its restructures its commercial arm to focus on the connections between brands, content and audiences and how they can better be facilitated.

Lauren Joyce has been promoted to the newly created role of chief strategy and connections officer, leading ARN’s commercial and content offering in the relationships between brands and audiences. This promotion also sees Joyce join the executive leadership team.

Joyce, who joined ARN in 2019 as national strategy director, said the restructure had been brought about by changes during COVID-19.

“Changes to the market brought about by COVID-19 have given us the opportunity to make our business even more customer focused. As part of this, we have created a team with a remit to go beyond selling our brands and instead, build and nurture enduring connections with our
consumer and trade audiences and clients,” she said.

“This approach will deliver a more sustainable platform for both audience and commercial growth as we continue to diversify the ways people connect with our brands. We know our audience’s audio needs are constantly changing, so it will be a key focus for the team to ensure our brands and platforms can adapt to provide enhanced consumer experiences in a timely manner.”

Joyce will lead the newly created Connections Team, including the existing trade marketing and consumer marketing teams alongside the research and insights team.

ARN’s CEO Ciaran Davis said: “As Australia’s number one network, radio is our core business, complemented by our digital audio offering. ARN already deliver exceptionally creative client campaigns and integrations that engage audiences nationally across our on-air, digital and on-demand audio offering, however, this new approach will see ARN working with our commercial clients in more collaborative ways with embedded business partnerships that place audiences and customers at the centre of everything. This is an investment in our future growth as we build skills and capabilities within the business in key areas of data and commercialised content creation.

“Lauren has a proven dynamic approach to commercial content and brand-led activity, making her the best person to lead the newly formed Connections Team as part of ARN’s customer-focused evolution strategy. Her appointment to this newly created role is part of ARN’s unwavering commitment to invest in the best expertise across the business as we continue to innovate and evolve as a leading Australian media company.”

The change will also see Brian Tanner promoted to commercial director in Brisbane and Emily Buckby to agency sales director.

In Sydney, Denis Donati has taken on the newly created role of digital group sales manager and in Melbourne, Sian Reid has been promoted to group sales manager.

Davis continued: “ARN has always had a strong commercial strategy backed by exceptional teams. These internal promotions recognise the outstanding performance of these individuals and are part of ARN’s continued investment in our people and the business to maintain our market-leading position and commercial offering for clients.”


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