ARN pushes new breakfast team on Mix 106.5
The Australian Radio Network has launched a campaign to promote its new breakfast team of Andrew Rochford and Claire Hooper, who host the Brighter Side of Breakfast show on Mix 106.5.
Billed as bringing “intelligent fun” to Sydney breakfast radio, the show will be promoted across outdoor, online, print, trade press and experiential media by Iris Sydney.
The campaign borrows the feel of breakfast cereal packaging to give the new team a “fun, intelligent twist to communicate the show’s promise and personality,” Iris’s planning director Ian Cassidy explained.
