ARN, WE Communications and Village Cinema among new speakers confirmed for Mumbrella360

Mumbrella has announced three new sessions to the Mumbrella360 program, including senior leaders from ARN, WE Communications, Village Cinema, Tag and more.

Dr Shannon Bosshard (left) and Adam Williams (right) of ARN

Combining academic and industry knowledge, Dr Shannon Bosshard and Adam Williams from ARN will reveal how neuroscience could help assess media performance as brands explore the realm of audio campaigns. With a demonstration of live brain measurements, the pair will show the tracking of brainwaves against different stimulus and explain how brands can use audio for product differentiation and customer engagement.

Left to right: Venessa Hunt of ThinkPremiumDigital, Stacey Kwijas of Village Cinemas and Rebecca Den Braber of Hatched Media

Meanwhile, general manager of ThinkPremiumDigital Venessa Hunt is joined by Stacey Kwijas of Village Cinemas and Rebecca Den Braber of Hatched Media for the session ‘It’s Time to Ditch Facebook’. Amid Facebook’s aging user base and decreasing relevance, the current digital campaign model based on the platform is being disrupted. Reflecting on a challenging year for the social media giant, the session discusses what adland will look like when advertisers shift away from Facebook.

Libby Woolnough, WE Communications

Libby Woolnough, head of corporate affairs at WE Communications, will reveal fresh data that can influence brand strategies when it comes to climate and sustainability. Along with a panel discussion addressing how leaders can navigate around the intersection of climate action and equity, the session will help companies think about the cost and benefits of sustainable actions and making an equitable transition.

Trent Agnew, Tag

In addition, Trent Agnew, head of creative operations and managing director ANZ at Tag, will present a Masterclass on the opportunities for ANZ marketing teams to participate in global operations. As the world shifts to a global workforce, this will explore solutions to practical problems including logistical challenges, timezones and content creation.

The new speakers join Peter Sloterdyk, former chief marketing and technology officer at Koala, and Dr Norman Swan, co-host of The Health Report at ABC Radio National and co-founder of Tonic Media Network, on the Mumbrella360 program.

More local and international leaders will be announced over the coming weeks.

Mumbrella360, Australia’s largest media and marketing conference, will take place at the Hilton Hotel from 20-21 July. Early bird tickets are on sale now.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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topics Adam Williams ARN Australia Radio Network Dr Norman Swan Dr Shannon Bosshard Hatched Media Libby Woolnough Mumbrella360 Mumbrella360 2022 Peter Sloterdyk Rebecca Den Braber Stacey Kwijas Tag ThinkPremiumDigital Trent Agnew Venessa Hunt Village Cinemas We Communications

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