ARN, WE Communications and Village Cinema among new speakers confirmed for Mumbrella360

Darcy Song

April 7, 2022 8:46

Mumbrella has announced three new sessions to the Mumbrella360 program, including senior leaders from ARN, WE Communications, Village Cinema, Tag and more.

Dr Shannon Bosshard (left) and Adam Williams (right) of ARN

Combining academic and industry knowledge, Dr Shannon Bosshard and Adam Williams from ARN will reveal how neuroscience could help assess media performance as brands explore the realm of audio campaigns. With a demonstration of live brain measurements, the pair will show the tracking of brainwaves against different stimulus and explain how brands can use audio for product differentiation and customer engagement.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.