Arnold Furnace celebrates Jack Daniel’s anniversary with bespoke signwriting

Tim Burrowes

September 9, 2013 10:33

Arnold Furnace has created a print and outdoor campaign to promote the “birth month” of Jack Daniel’s.

The agency worked with bespoke signwriting company Lynes & Co to paint the headlines onto layered wooden backgrounds for the ad.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Anonymous 9 Sep 13

As a signwriter of over 30 years experience, anyone who says (or gives the impression) this work is traditional sign writing is a liar. They’re just computer cut – no art or craft here. Nic.

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Tom spicer 28 Sep 13

Hi Nic, thanks for your interest in this campaign. I can assure you that each headline in the campaign was indeed hand painted onto the wood, before being photographed and made into a poster. I still have the original wood blocks and would be happy to supply you with the ‘making of’ photos that can also be found at the Jack Daniels Australia Facebook page. Regards. Tom.

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