Just 669,000 viewers for debut of The Bachelor

the bachelor logoThe debut of Ten’s dating contest The Bachelor was a disappointing 669,000 metro viewers on Sunday night, with the show fourth behind Seven’s The X Factor, Nine’s 60 Minutes and ABC News, according to preliminary overnight  ratings from ozTAM.

The show was 11th for the night in all people.

However, it did do slightly better in Ten’s target audience of 25-54, where it was seventh for the night although still behind The X Factor and 60 Minutes.

Ten has put significant efforts into promoting the show, which was the centrepiece of the network’s mid season relaunch two months ago.

A spokesman for Ten said this morning: “The first-night numbers for The Bachelor were in line with our expectations. Typically, overseas versions of this show have built over time.”

Ten also pointed out that the audience for the show grew throughout the episode, rising to 730,000 for its final quarter hour and peaking at 875,000.

And the network said the show was number one in its timeslot Sydney among women 16-39 and in Melbourne among women 18-49.

Meanwhile, Nine’s latest instalment of the Kerry Packer saga Power Games: The Packer Murdoch Story was down on previous outings. The story of the two media families’ battles to control the Sydney newspaper market rated 793,000, eighth for the night.

The most watched programme of Sunday was Seven News which rated 1.584m, just ahead of Seven’s The X factor which rated 1.556m. The X Factor was top in 25-54.

Nine’s Australia’s Got Talent averaged 1.113m.

Earlier in the day, Seven’s Weekend Sunrise had an unusually strong result of 418,000 viewers, the 17th most watched show of the day and 13th in 25-54. Weekend Today rated 291,000.

Seven’s AFL finals coverage rated strongly in Melbourne, where the  Richmond versus Carlton game rated 513,000. The game pulled in a further 119,000 Adelaide and 137,000 Perth viewers for Seven.

Seven won Sunday evening with a share of 27.9 per cent share of the free to air audience, well ahead of Nine’s 20.5 per cent. ABC1 averaged 11.5 per cent while Ten averaged 10.5 per cent.

Sunday’s top 15 shows:

Seven News Seven 1.584m

2. The X Factor Live – Performance Seven 1.556m

3. Nine News Nine 1.339m

4. Australia’s Got Talent Nine 1.113m

5. Sunday Night Seven 1.081m

6. 60 Minutes Nine 1.072m

7. ABC News ABC 0.812m

8. Power Games – The Packer Murdoch Story Nine 0.793m

9. AFL on Seven Seven 0.769m

10. Grand Designs ABC 0.722m

11. The Bachelor Ten 0.669m

12. The Time of Our Lives ABC 0.660m

13. Castle Seven 0.628m

14. Modern Family – Episode 2 Ten 0.549m

15. Compass ABC 0.484m

Sunday’s share:

  • Seven: 27.9%
  • Nine: 20.5%
  • ABC1: 11.5%
  • Ten: 10.5%
  • Gem: 4.4%
  • 7mate: 4.0%
  • SBS1: 3.9%
  • GO!: 3.7%
  • 7TWO 3.5%
  • One: 2.9%
  • Eleven: 2.7%
  • ABC2: 1.8%
  • ABC News 24: 1.5%
  • SBS2: 0.6%
  • ABC3: 0.3%
  • NITV: 0.1%

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