Arnold Furnace wins AAT Kings

Havas creative agency Arnold Furnace has been appointed by AAT Kings.

The announcement:

Sydney, 23 April, 2012:  Tony Singleton, Managing Director, Arnold Furnace Sydney, announced today the agency has won the AAT Kings business.  Billings for the account are undisclosed and Arnold Furnace was awarded the business without a pitch and on the back of previous experience.

AAT Kings is part of the highly successful international travel group, The Travel Corporation, a family-owned company operating in over 60 countries with a worldwide reputation for quality and reliability.

The tour specialist has been operating for over 85 years and has been recognised by the travel industry as Australia’s best domestic tour operator for the last 5 years running.

The company takes more than 250,000 passengers a year to the most memorable, famous and spiritual places in Australia and New Zealand, and operates a range of different tours from Guided Tours to Short Breaks and Day Trips.

Jeff Lim, Marketing Director, Inspiring Journeys & AAT Kings, said of the appointment, “Having worked with their great strategy, creative and account service teams in the past, Arnold Furnace is a natural fit for both the brand and the way we like to work.”

To coincide with their appointment, Arnold Furnace has created an online memory card game promoting AAT Kings Northern Territory experience. Called ‘Match & Win’, the game gives people the chance to experience an unforgettable 8 day tour of the Top End for two to Kakadu, Litchfield and Katherine Gorge. Feeling lucky? Put your memory to the test and play the game here: http://matchandwin.aatkings.com.au/

“It’s an exciting time to be involved with AAT Kings.  It’s a smart, successful company that is really looking into its business to see how it can answer the needs of different types of travellers and live up to its values and brand promise,” said Tony Singleton, Managing Director of Arnold Furnace.  “It’s great to be able to helping them throughout this process”, he added.

Source: press release


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