Arnott’s indulges in temptation in latest campaign from The Neighbourhood
Arnott’s and Publicis Groupe’s The Neighbourhood have revealed the brand’s new premium product range in a multi-channel campaign.
The campaign incorporates integrated creative, media, digital and PR to target shoppers looking for a more indulgent snack, in a nod to the changing tastes of Australian consumers.
The campaign creative uses visuals to appeal to the senses, featuring close-ups of decadent ingredients and women indulging in the new products.
The new range is now available in all major retailers with the campaign running until late June 2022 across free-to-air TV, STV, online video, cinema, OOH, social media, POS and PR.
Cathy Zeppieri, marketing innovation manager at Arnott’s, said: “We are very proud of the work done for this launch by Publicis. Keeping the customer at the heart of the journey, from powerful media insights to beautiful creative, the role of each channel has been thoughtfully considered – be that TV, digital, in store or OOH”.
The Neighbourhood’s creative director, Michael Barnfield, added: “Through The Neighbourhood’s Power of One model, we have once again channelled the best of Publicis in to creative, PR, shopper and media, to bring this range to life in a way that inspires and excites. Working with Susan Stitt behind the camera was a pleasure. Her dual passion for fine food and art photography made her the perfect choice to bring the flavour story of these delectable Arnott’s products to life. And yes, they taste just as good as they look on screen”.
Arnott’s first appointed Publicis Groupe to handle its’ creative, media and PR accounts in 2018, bringing all communications under one roof. The Arnott’s account later came under The Neighbourhood, one of Publicis Groupe’s ‘power of one’ solutions.
The Neighbourhood encompasses talent from multiple Public agencies, including Saatchi and Saatchi, Spark Foundry, Herd MSL, Digitas, Arc and Prodigious.
Credits:
ARNOTT’S
CHIEF MARKETING OFFICER Jenni Dill
INNOVATION MANAGER Cathy Zeppieri
BRAND MANAGER Citra Yunika
CULINARY CHEF Vanessa Horton
AGENCY: THE NEIGHBOURHOOD
CHIEF CLIENT OFFICER Helge Gruettke
CREATIVE DIRECTOR Michael Barnfield
SENIOR ART DIRECTOR Simon O’Neil
SENIOR COPYWRITER Anton Posa
ACCOUNT DIRECTOR Emily Walker
INTEGRATED PRODUCER Kirsty Chase
PRODUCTION:
PRODIGIOUS
DIRECTOR/DOP Susan Stitt
EXECUTIVE PRODUCER Tim Pietranski
JUNIOR PRODUCER Lucy Burne
OFFLINE EDITOR Aleks Manou/AJ Scarcella
COLOURIST Matt Fezz
ONLINE AJ Scarcella/Matt Brunner
MEDIA
GROUP CLIENT PARTNER Marrion Bell
MEDIA STRATEGY DIRECTOR Joshua Green
ASSOCIATE CLIENT DIRECTOR Edwina Pardede
CLIENT MANAGER Fraser Johnston
PLANNING EXECUTIVE Mackenzie Cowan
COORDINATOR Jasmyn Bridge
PR
PR GROUP ACCOUNT DIRECTOR Andrew Sroufe
PR SENIOR ACCOUNT DIRECTOR Emma Matuschka
PR ACCOUNT EXECUTIVE Nikki Carruthers
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topics
Arnott's Biscuits
Arnotts
Cathy Zeppieri
Michael Barnfield
Prodigious
Publicis Groupe
The Neighbourhood
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