Hardie Grant Media adds Reload Media as fourth agency in network
Hardie Grant Media has acquired digital marketing agency Reload Media and the entirety of the Reload Group.
Reload Group is made up of Reload Media, UK-based eCommerce and retail agency Reload Digital, and digital transformation consulting firm Reload Consulting.
Reload management team: (L to R) Alexandra Gannon, Marnie Whitten and Craig Somerville
Reload will continue under the leadership of managing director Craig Somerville, supported by Reload Media managing director Alexandra Gannon (who was appointed to the position mid-last year), general manager of growth & development Marnie Whitten and Reload Digital general manager Adam Clarke. Revenue for the agency for the last financial year topped $12.6 million (excluding media).
Reload is the fourth agency to join Hardie Grant Media’s marketing network, with content agency Heads & Tales, PR agency tide.pr, and production company Sherpa, which it acquired in 2018.
The acquisition marks Hardie Grant Media’s first presence in Brisbane as well as a team of 25 in London. According to a media release, the acquisition gives Reload the opportunity to launch in Sydney and Melbourne.
Hardie Grant Media group managing director Nick Hardie-Grant said: “We’ve worked closely with Reload for a few years now as a partner and a client and have a lot of respect for the team and the business. Solidifying this partnership is extremely exciting for us and will give our clients much easier access to a huge range of digital and performance marketing skills, as well as inject market-leading experience into our broader business.”
Nick Hardie-Grant
Somerville said: “This partnership made a lot of sense for us. Our cultures are aligned, and we have a complementary offering that will benefit clients on both sides greatly. Getting that fit right was incredibly important to us and we’re excited about continuing our growth trajectory as part of Hardie Grant.”
After 16 years, Reload Group founder Llew Jury, who has been a non-executive director of Reload since 2016, has retired from the Board. Jury is an investor and managing partner at venture capital firm Sprint Ventures.
Other previous acquisitions by Hardie Grant Media include Slattery Media Group’s content and publishing list in 2019.
Hardie Grant Media is part of Hardie Grant, an independent publishing and media business.
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Adam Clarke
Alexandra Gannon
Craig Somerville
Hardie Grant Media
Marnie Whitten
Nick Hardie-Grant
Reload Consulting
Reload Digital
Reload Group
Reload Media
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