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Arnott’s releases how-to video for camouflaging packets of Tim Tams

Arnott’s has launched a new incarnation of the Truly, Madly Tim Tam campaign, releasing a video that shows how to camouflage a packet of Tim Tams to avoid them getting found and eaten.

Disguises for a packet of Tim Tams include making it look like a book, a pencil case or some chopped sprouts.

Susanna Polycarpou, Arnott’s brand director, told Mumbrella: “The Tim Tam Camouflage packs were inspired by the imaginations of passionate fans who told us they go to extreme lengths to enjoy their Tim Tam biscuits, even hiding them from their loved ones! The video has been a huge success with over 21,000 views on You Tube, and over 2,800 ‘Likes’ and 1300 ‘Shares’ on Facebook.”

The agency behind the campaign was DDB Sydney.

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