Arnott’s Shapes promote new Extreme product with YouTube partnerships
YouTube personalities have been tapped up for a mobile game to promote the launch of limited edition Shapes Extreme, both of which complement a new ad for the products.
The TV ad, created by DDB, features a man using an air blower to shoot the product towards willing participants.
https://www.youtube.com/watch?v=jv0aYYE3UMI&feature=youtu.be
The YouTube partnerships have seen the brand recruit DJ Ravine for an “extreme” remix of Beethoven’s Fur Elise, which features in the TV ad, and the team from Nickehfilms who perform scooter tricks.
The mobile game will bring the ‘Shape-Blower’ TVC to life and allows players to deliver a ‘virtual flavour hit’.
Credits:
- DDB – TVC creative
- Boom collective (via MEC) – Branded Influencer content (DJ Ravine, Nickehfilms, Haydz)
- Inmobi (via MEC) – mobile game
- Orchard – social
- Social Soup – Branded influencer content
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