Arnott’s Shapes promote new Extreme product with YouTube partnerships

Miranda Ward

February 3, 2015 3:11

YouTube personalities have been tapped up for a mobile game to promote the launch of limited edition Shapes Extreme, both of which complement a new ad for the products.

The TV ad, created by DDB, features a man using an air blower to shoot the product towards willing participants.

https://www.youtube.com/watch?v=jv0aYYE3UMI&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Arnotts Campaign creative DDB YouTube

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Arnott’s Shapes promote new Extreme product with YouTube partnerships

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