News

Arnott’s Shapes promote new Extreme product with YouTube partnerships

YouTube personalities have been tapped up for a mobile game to promote the launch of limited edition Shapes Extreme, both of which complement a new ad for the products.

The TV ad, created by DDB, features a man using an air blower to shoot the product towards willing participants.

The YouTube partnerships have seen the brand recruit DJ Ravine for an “extreme” remix of Beethoven’s Fur Elise, which features in the TV ad, and the team from Nickehfilms who perform scooter tricks.

The mobile game will bring the ‘Shape-Blower’ TVC to life and allows players to deliver a ‘virtual flavour hit’.

Credits:

  • DDB – TVC creative
  • Boom collective (via MEC) – Branded Influencer content (DJ Ravine, Nickehfilms, Haydz)
  • Inmobi (via MEC) – mobile game
  • Orchard – social
  • Social Soup – Branded influencer content
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.