Arnott’s to launch ‘Truly, Madly Tim Tam’ campaign

Arnott’s is about to launch a major campaign to push big-selling biscuit Tim Tam.

The campaign, which uses the slogan ‘Truly, Madly Tim Tam’, centres on the brand’s Facebook page where Aussies are invited to like the page for the opportunity to star in a TV commercial.

The campaign is also expected to involve an event at Sydney’ Martin Place.

The agency behind the campaign is DDB.