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Arnott’s to launch ‘Truly, Madly Tim Tam’ campaign

Arnott’s is about to launch a major campaign to push big-selling biscuit Tim Tam.

The campaign, which uses the slogan ‘Truly, Madly Tim Tam’, centres on the brand’s Facebook page where Aussies are invited to like the page for the opportunity to star in a TV commercial.

The campaign is also expected to involve an event at Sydney’ Martin Place.

The agency behind the campaign is DDB.

Though not giving details, Susanna Polycarpou, Arnott’s marketing manager, told Mumbrella: “This Wednesday marks the beginning of a new Arnott’s Tim Tam campaign which celebrates the unique love Aussies have for Tim Tam. The campaign will launch with an event inspired by passionate Facebook fans.”

“If you’re in Sydney, show your love for Tim Tam and head down to Martin Place for a ‘Truly, Madly Tim Tam’ experience. Keep an eye on the Arnott’s Tim Tam Facebook page for more details.”

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