Arnott’s unveils ad for new beer chip brand
After months of internal wrangling over an appropriate product name for its new snack for men, Arnott’s has released a campaign for Roadies, a new variant of the Shapes brand.
http://youtu.be/jPBzFBzBz2c
The Arnott’s board are believed to have been uncomfortable with the Roadies name because of its association with a six-pack of beer, which was deemed inappropriate for a family company.
The campaign was created by GPY&R Sydney.
GPY&R Sydney MD Phil McDonald said: “We developed a strategy that holds a mirror up to these guys; one that also moves beyond the traditional backyard barbie genre. What guy doesn’t dream of stopping in his tracks, leaving work, relationships, responsibility behind and heading off into the big blue beyond with his three closest mates, and a goat?”
Credits:
Executive Creative Director – Julian Watt
Creative Team – Luke Simkins, Ben Akers, Leah Regan, Roger Heath
Strategic Planner – Michaela Brown
Agency Producer – Alex Hay
Group Account Director – Paul Coles
Senior Account Manager – Erin Core
Director – Dave Klaiber
Producer – Susanna DiLallo
Production House – Plaza Films
DOP – Daniel Ardilley
Editor – Danny Tait, Cutting Edge
Sound – Barry Stewart, Sound Reservoir
Music – Haydn Walker, SongZu
Casting – Toni Higginbotham
MEDIA AGENCY: MEC
Another quote from an agency guy trying to be funny. About as predictable as the storyline in the ad.
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These will fail as a product, they are overpriced Shapes, no advertising strategy will change that.
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I think the name works actually – considering the target audience…
But that bearded guy seems to be the only face in Australian TVC’s at the moment.
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Those guys are crazy. The funny looks like that one from the hangover. This is the best salted snack ad since nik naks.
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