ARN’s iHeartPodcast Network, Magellan AI release Q1 data on top podcast advertisers in Australia

Andrew Banks

May 16, 2022 9:44

Australia’s podcast advertising spend grew 52% in Q1, according to new data from Magellan AI, ARN’s iHeartPodcast Network said today.

The data has revealed the top 15 brands advertising in Q1 across the entire Australian podcast landscape. Using the latest in artificial intelligence technology, the report is based on analysing thousands of episodes from 400+ of Australia’s most popular podcasts for Q1 2022 to determine which brands are advertising in the rapidly growing medium.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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