ClearScore launches first major brand campaign via AJF Partnership

Credit scoring app and marketplace ClearScore has launched its first major national brand campaign in the Australian market, created by independent creative agency AJF Partnership.

The campaign seeks to drive awareness of ClearScore’s marketplace, as well as their free credit score and reports, positioning the brand as the go-to place to manage and access credit.


Led by a 30 second spot, the upbeat creative tells the audience that ‘everyone has a credit score’, flipping through a series of characters who are thoughtful with their money, to ensure they have a strong credit score. Sam creates her own smashed avocado, Ben pays his bills on time, and Xiao who is renovating her home thanks to her strong credit score. The spot ends on a call to action to download the free ClearScore app.

ClearScore general manager, Lloyd Smith said: “We’re very excited to have partnered with AJF to bring credit scores into the limelight. We’re proud to be at the forefront of helping to make finances clearer and easier to understand in Australia, which all starts with checking your credit score and report.

“This campaign clearly articulates this ability that can be achieved through our seamless product experience that guides the user on how to improve their credit score and choose offers that can help them achieve their goals.”
AJF client partner, Xavier Hogan added: “We’re thrilled to have partnered with ClearScore to develop the launch of their new Australian brand campaign. Having access to the information that affects your financial eligibility is incredibly important, and we hope that as a result, more Australians have better access and more control over their finances.”

The campaign is set to launch this week and will run nationally across TV and online.


Client: ClearScore
General Manager – Lloyd Smith
Senior Marketing Manager – Nidhi Kataria

Agency: AJF Partnership
Executive Creative Director: Adam Francis
Creative Director: Andy Jones
Senior Copywriter: Nick Weller
Senior Art Director: Ed Carveth
Head of Strategy: Jill Cummins
Client Partner: Xavier Hogan
Producer: Claire Montfort

Production Company: Electric Lime
Executive Producer: Michael Ahmadzadeh
Director: Toby Morris

Sound: Bang Bang

Stills Photographer: Tobias Rowles

Media buyer: ADAD


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