ARN’s Mix102.3 retains FM radio crown in Adelaide radio market

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ARN’s Mix102.3 has won the ratings in Adelaide with a 16.7 per cent share, up 1.7 share points in the latest GFK results published today.

Mix was well ahead of the number two station, Nova Entertainment Group’s Nova91.9 which dropped slightly from 12 per cent to 11.7 per cent.

The other big movement was at Triple M which recorded a 2.1 per cent increase in audience share which gave it fifth place in the ratings. It also increased it’s breakfast audience share by 1.5 share points to give it seven per cent, although it shook up its breakfast and drive shows this week and switched to a Classic Hits format in a bid to buck previous poor ratings.

In the Breakfast slot ABC891 lost its leadn after it slipped from 17.4 per cent to 15.2 per cent putting it behind the Mix Fun Breakfast team of Jodie, Mark and Snowy who took 15.5 per cent of the audience.

Fiveaa took third place with 13.2 per cent after losing 1 share point from the last ratings. They were followed by Nova91.9 in fourth place on 11.5 per cent after it slipped 0.2 share points.

In the drive category Nova91.9 retained its winning lead with team Kate, Tim and Marty after dropping 0.3 of a share point to 15 per cent.

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Fiveaa which tied second with Mix102.3’s Sean Craig Murphy in the last ratings on 12.7 percent, lost 1.9 share points to land in fourth place leaving Mix in the number two spot on 14.7 per cent and Triple M in third with 11.5 per cent.

In the evening slot Fiveaa retained its lead on 14 per cent, down by 0.5 share points. Nova came second with 12.5 per cent, a tie with AM’s ABC891. Mix102.3 came third with 13.2 per debt after it jumped up by three 3.0 share points.

See the previous ratings results.

Robert Burton-Bradley


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