ARN’s ‘Pure Gold’ network reveals new music positioning
The Australian Radio Network has created a new music positioning for Sydney’s WSFM and Melbourne’s Gold radio stations.
The campaign builds on the 2014 launch of the brand positioning ‘Pure Gold’
‘Better Music and More of it’ builds on the 2014 launch of network’s the ‘Pure Gold’ directive, which aims to position the network as music-led.
As part of the new music positioning, a campaign will run across outdoor, digital and social to target Gen X with contemporary music, content and branding.
