ARRB Group selects Keep Left to promote science in the road and transport network

Keep Left has been selected by ARRB group to promote the contribution of science in managing Australia and New Zealand’s road and transport network. The public relations agency will work to raise the profile of ARRB and highlight the work they do.

The announcement:

Melbourne, Australia: 18 March 2014 – Public relations agency Keep Left has been engaged by ARRB Group (formerly the Australian Road and Research Board) to help highlight the contribution of science, research and innovation in managing and making decisions on Australia and New Zealand’s largest community asset – our $200b road and transport network.

“Road and transport infrastructure has such an impact on our daily lives, be it commuting to work, moving freight around the country, public safety or the efficient investment of public funds,” said Keep Left CEO, Caroline Catterall.

“It’s not surprising it’s often such a hot topic in the media, involving a large number of stakeholders and sensitive issues,” she said.

As the leading provider of road research, technical advice and expertise, ARRB’s clients and members include the Australian and New Zealand federal, state and local governments, Austroads, local road authorities, international aid agencies, transport and mining companies, engineering consultancies, major construction firms, and parks, wildlife and water authorities.

“We’re really looking forward to working with ARRB and raising the profile of their expert team and the incredibly important work they do often behind the scenes,” Catterall said.

ARRB Group Managing Director, Gerard Waldron, said he was looking forward to working with Keep Left to raise the profile of ARRB’s work.

“Our 50 years of experience in road research and technology and the work we do with our members provides a valuable contribution to Australia’s road network,” he said.

“Working with the team at Keep Left, we’re looking forward to raising our profile and informing public discussion on road and traffic infrastructure,” Waldron said.

The Keep Left team working with ARRB will be led by Group Account Director, Verity Lowe, and includes Senior Account Executive, Sarah Robertson and Account Executive, Mia Cochrane.

Source: Keep Left press release


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