Artline assigns Reprise to creative and digital accounts
Stationery company Artline has appointed IPG Mediabrands’ Reprise to its creative and digital account.
Reprise – which has traditionally been a full service media agency – will oversee the production of a creative campaign which will run across digital, print and out of home.
Artline has appointed Reprise to its creative and digital account
The agency has been tasked with relaunching the Artline Supreme range, with a focus on the millennial market.
“The Reprise team’s strategy to encourage people to explore their artistic potential and capture moments through art, was an insight that struck right to the core of our company mission. This was something we wanted to explore further,” Andrew McKenna, senior brand manager at ACCO said in a statement.
Lok Brahe, managing director of Reprise Australia, added: “In the highly competitive stationery supplies market, Artline stands out for it’s quality and purpose of bringing ideas to life.
“We are already well advanced in terms of bringing the new Artline campaign launch to market, and we are excited about its potential impact.”
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