Artline invites Australian consumers to get creative in new campaign
ACCO Brands is encouraging artists to express themselves with Artline pens as part of a back to school campaign.
Consumers are invited to participate in the brand’s new campaign
As part of the campaign, created by Zoo Group Sydney, consumers can participate in an online competition featured on the Artline website, which provides them with the opportunity to feature on the brand’s advertising billboard.
The new work displays illustrations by Australian artists created with the Artline range of pens. The artworks will also be shown near store out-of-home and across social.
Paul Bruce, executive creative director and partner at Zoo Group Sydney, said he hoped the new campaign would inspire children. “We hope to get young artists from around the country inspired as they head back to school,” Bruce said.
“After the success of last year’s campaign developed by Zoo Group Sydney, we are once again excited to work alongside our creative agency to discover Australia’s next generation of inspiring artists,” Adam Coey, senior brand manager at ACCO Brands said.
Credits:
- Client: ACCO Brands
- Senior Brand Manager: Adam Coey
- Marketing/Product Manager: Andrew McKenna
- Agency; ZOO Group Sydney
- Senior Designer: Fiona McLeod
- Copywriter: Angus Loxton
- Strategist: Elliott Donnazzan
- Account Director: Sarah Cornish
- Project Manager: Lou Rice
- Executive Creative Director: Paul Bruce
- Managing Director: Will Reynolds
- Artists: Barry Patenaude, Simran Savadia & Chrissy Lau
- Retoucher: Ian Conner
- Digital Production: Windsorborn
I preferred it when STAEDTLER did the exact competition in 2012.
New ideas ARE hard I guess.
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