News DNA’s women’s content platform, Whimn to have New York newsroom
News Digital Networks Australia’s female-focused content platform, With Her In Mind Network, or Whimn.com.au, is set to have a New York newsroom, pitting the operation firmly against Mia Freedman’s Mamamia and New York-based Spring Street.
Felicity Harley , Ainslee O’Brien, Nicole Sheffield and Melissa Overman.
The site, which launches in March, will spearhead women’s content across News DNA’s network and will target three audience personas.
News DNA first announced the female-focused content platform in September last year, revealing the Whimn brand in November.
Nice to have more ways to not hear about the Kardashians etc, but shame about the name. I get that it sounds like ‘women’ but all I can see when I look at the logo is the ‘him’ in the middle.
It seems very patronizing and yes, all I can see is the HIM in the middle of the logo!
Having never bothered with the Kardashian crap, I’m not sure whether these women really get it either!