Artline urges mums: Stop repeating yourself

Tim Burrowes

July 10, 2009 1:21

BCM Sydney has created a magazine campaign aimed at positioning Pelikan Artline’s permanent markers as the weapon of choice for exasperated mums trying making a point.

The executions all feature the message “Stop repeating yourself”.

Lynn Dewick, Pelikan Artline’s Marketing Manager sai: “It’s a fun concept and will definitely strike a chord with all Mums.”The campaign, which shows the markers on various surfaces, will run as full pages in womens’ magazines and newspaper supplements.”

Credits:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

ad Advertising agency Artline BCM business

4 COMMENTS

Anette 10 Jul 09

Strong campaign!

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Rebecca 10 Jul 09

I really love it! So clever and so simple. As a Mum, I truly relate. Might go buy some Artlines right now.

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Peter 11 Jul 09

Simple, memorable, to the point, and requires no explanation – love it!

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Sharyn 13 Jul 09

I really like it, the beauty of any great idea is that is sets up a simple structure and invites people to build on it. I would like to see some CG element with this where mums could come up with their own ideas and submit them?

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