Artline urges mums: Stop repeating yourself
BCM Sydney has created a magazine campaign aimed at positioning Pelikan Artline’s permanent markers as the weapon of choice for exasperated mums trying making a point.
The executions all feature the message “Stop repeating yourself”.
Lynn Dewick, Pelikan Artline’s Marketing Manager sai: “It’s a fun concept and will definitely strike a chord with all Mums.”The campaign, which shows the markers on various surfaces, will run as full pages in womens’ magazines and newspaper supplements.”
Credits:
- Agency: BCM
- Client: Pelikan Artline
- Client contact: Lynn Dewick – Marketing Manager
- Creative Director/Writer: Geoff Reid
- Art Director: Tony Sutton
- Agency Partner: Paul Cornwell
- Group Account Director: Gerry Murray
- Account Manager: Lucy Tonkin
- Photographer: Sean Izzard
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Strong campaign!
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I really love it! So clever and so simple. As a Mum, I truly relate. Might go buy some Artlines right now.
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Simple, memorable, to the point, and requires no explanation – love it!
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I really like it, the beauty of any great idea is that is sets up a simple structure and invites people to build on it. I would like to see some CG element with this where mums could come up with their own ideas and submit them?
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