Artline urges mums: Stop repeating yourself

Artline_Stop repeating yourself FishBCM Sydney has created a magazine campaign aimed at positioning Pelikan Artline’s permanent markers as the weapon of choice for exasperated mums trying making a point.  

The executions all feature the message “Stop repeating yourself”.  

Lynn Dewick, Pelikan Artline’s Marketing Manager sai: “It’s a fun concept and will definitely strike a chord with all Mums.”The campaign, which shows the markers on various surfaces, will run as full pages in womens’ magazines and newspaper supplements.”


  • Agency: BCM
  • Client: Pelikan Artline
  • Client contact: Lynn Dewick – Marketing Manager
  • Creative Director/Writer: Geoff Reid
  • Art Director: Tony Sutton
  • Agency Partner: Paul Cornwell
  • Group Account Director: Gerry Murray
  • Account Manager: Lucy Tonkin
  • Photographer: Sean Izzard

 Artline_Stop repeating yourself BedArtline_Stop repeating yourself Loo


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