As Coles drops collectibles, Woolies releases 80% recycled Bricks

Woolworths has released its new collectibles, ‘Woolworths Bricks’, Lego-style building brick playsets which are made from at least 80% recycled material.

The news comes just a month after Woolworths’ competitor, Coles, committed to no longer giving away any plastic collectibles.

Woolworths newest collectible, Woolworths Bricks

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