As democracy faces its ‘biggest test’, brands may feel pressure to pick a side: Sefiani’s 2024 PR predictions

January 23, 2024 10:27

Sefiani Communications, part of Clarity Global Group, has today unveiled its PR predictions for 2024, with technological change, societal expectations and building brand trust top of mind, Mumbrella can reveal.

With 2024 likely to be a transformative and risk-rich year for brands and corporates, according to Sefiani, adept communications will be non-negotiable to maintain a strategic advantage.

Amid rapid technological change and market volatility, the comms agency said businesses need to stay attuned to the latest innovations and societal expectations to build trust and brand value.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.