ASB launches new ‘Tell someone who cares’ campaign

The Ad Standards Bureau has launched its latest ‘Tell someone who cares’ campaign to encourage more people to give feedback about ads that upset them.

Created by GPY&R Melbourne, the campaign will run on spare outdoor inventory.

“The message reinforces to the community that there is a place where people can raise their concerns about any advertising whether they see it on the streets, on TV, in a newspaper, online, or hear it on the radio,” said Fiona Jolly, CEO of the Advertising Standards Bureau.

The ‘Tell someone who cares’ campaign was originally launched in November 2006 in response to research which showed that awareness levels of ASB were low, and people were unsure of who to tell when they wanted to complain.


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