Ash Mustchin exits Y&R for role as director of digital and experience at Principals

The former head of digital and customer experience at Y&R Melbourne, Ash Mustchin, has joined Principals as its director of digital and experience.

The announcement:

Principals appoints Ash Mustchin Director of Digital and Experience


SYDNEY, 30 October 2017: As the lines between branding and experience continue to blur, Principals is being called on to bridge the divide between brand and digital thinking. As such, the agency has appointed Ash Mustchin to the role of Director of Digital and Experience to bolster its skills in this area.

Mustchin joins Principals following a stint at Y&R ANZ. Prior to that he spent two years in London working for Wunderman and SABMiller. He has more than 13 years’ experience in digital and creative across Australia, South Africa and Europe working with clients including Google, Nestle, Coca Cola, ABInBev, Huawei and Australia Post.

Tim Riches, Group Strategy Director at Principals said: “With branding challenges taking such a diverse array of forms across our client base, a flexibility of skills and approach is just what our clients need. When Ash described himself to us as a digital Swiss army knife, we knew we needed him on our team.”

Mustchin said of the hire: “What attracted me to Principals was not only the enviable client list and their past record of delivering great brand work, it was the people. I’m thrilled to be joining such a great team and look forward to hitting the ground running.”

Source: Principals release


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