Asia’s biggest parent publisher, The Guardian and Fairfax among Publish 2017 speakers
A slew of top international and local speakers have been announced to lead the Publish 2017 conference.
Now in its fourth year, Publish will take on the biggest issues facing the industry around trust, monetisation and new revenue streams with this year’s conference featuring targeted sessions on the content marketing efforts of publishers and brands.
Roshni Mahtani will deliver a keynote presentation on how she bootstrapped publishing house Tickled Media into the biggest parenting publisher in Asia, employing 120 people and with an audience of more than 12 million across its sites.
Mahtani will discuss how she built a community around her profitable sites while avoiding traditional revenue streams like display ads and EDMs in favour of market research, insights and content creation.
Roshni Mahtani will discuss how she built a media empire without display ads
With trust in publishers under scrutiny from the public and marketers a panel of industry experts including Guardian Australia Chief Executive, Ian McClelland, and plain-speaking media agency boss Steve Allen will be amongst those unpacking the issues and how the industry can work to change perceptions.
And as podcasts continue to grow in popularity and technology develops to make them a profitable channel for publishers, and brands, renowned audio expert and founder of agency Eardrum Ralph van Dijk will take a look at some of the best examples of the medium in the world at the moment, explain why they are so popular, and how you can find an audience.
Audio guru Ralph van Dijk will reveal how to make a good (and successful) podcast
With more publishers launching their own in-house content studios the role of content marketing agencies has been called into question in some quarters.
Bupa’s head of global content strategy Matt Allison will sit on a panel examining the pros and cons of the two models, alongside Kate Cox, commercial content director at Fairfax Media, Bobbi Mahlab, managing director of Mahlab and Alexandra Tselios, publisher of The Big Smoke.
Alexandra Tselios, Bobbi Mahlab, Kate Cox and Matt Allison will debate content marketing creation
In another session a set of publishers will unveil the initiatives they have set up to boost revenue streams and reinvent their traditional publishing models. Richard Lindley, CEO of Realview, Octomedia’s CEO Oliver Ranck and co-founder of Incoming Media David McKeague will be amongst those sharing their initiatives and views on how to help publishers become more sustainable.
The Publish conference takes place at The Westin in Sydney on October 19, with earlybird tickets available until September 7.
More sessions will be announced very soon. View the program and get your tickets by clicking the banner below.
topics
Alexandra Tselios
Bobbi Mahlab
Bupa
Fairfax
Fusion Strategy
Ian McClelland
Kate Cox
Mahlab
podcasts
Publish 2017
Ralph van Dijk
Roshni Mahtani
Roy Morgan
Steve Allen
The Big Smoke
The Guardian
Tickled Media
trust
