ASICS joins Ashes advertising onslaught with ad promoting replica playing shirts

To celebrate the beginning of the Ashes Test in Brisbane, ASICS, the official apparel partner of Cricket Australia, has launched a campaign promoting its range of replica ASICS playing shirts.

https://www.youtube.com/watch?v=0GB9gHkxZPo&feature=youtu.be

The multi-channeled campaign, created by M&C Saatchi Sport & Entertainment features members of the Australian men’s team, including Michael Clarke, members of the Australian women’s team, 200 cricket fans and ASCIS ambassadors Jonathan Thurston and Jesinta Campbell.

The ‘Face a Nation’ campaign plays on the idea that a kangaroo and an emu can’t walk backwards which is why they are on the Australian coat of arms, with voiceover in the ad saying: “So this summer, when we take on the English, we’ll honour our coat of arms and move forward as one, this time they won’t just face a team, they’ll face a nation.”