Ask Richard wins big in AIMIA Awards as digital firms are urged to help traditional companies get up to speed

Ask Richard. From left: Naked's Adam Ferrier, Frank's Myf McGregor, Naked's Glen Cassidy

Photon agencies Naked Communications and Frank PR led the way at the AIMIA Awards, picking up four trophies for their joint Ask Richard project on behalf of FBI Radio.

The campaign focused on recruiting listeners to target Virgin mogul Richard Branson to ask him for a donation.  

Meanwhile, Guy Gadney, president of AIMIA (the Australian Interactive Media Industry Association), told the digital companies present it was their job to help traditional agencies and firms catch up.

During his welcoming speech at the Melbourne ceremony, he said: “What excites me about our digital industry is that it forces us to think differently about the world we operate in. All of us here tonight, we are the leaders of digital media in Australia. We may not think we are, but it is our responsibility to partner with traditional companies to bring them on a transformational journey. It is our responsibility to build the bridges between old business models and new audiences.”

And AIMIA CEO John Butterworth, told the event: “Our small market size, our geographic location and particularly our woeful broadband infrastructure, should make us a digital backwater. Looking around here tonight, clearly we’re not. And when our new National Broadband Network starts coming online, we’re going to be catapulted towards the head of the global digital class.”

The AIMIA winners:


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