Soap listed as the top digital agency

Soap is Australasia’s best digital agency according to a new ranking published on online advertising creativity site Bannerblog which differs wildly from a similar exercise carried out by Forrester Research last year.  

The assessment includes awards won, the agency’s management of its own reputation and the quality of its work.

Three of the top five digital agencies are NZ based. The top five:

  1. Soap AU – 79%
  2. Resn NZ – 76%
  3. AIM Proximity NZ – 74%
  4. Tribal DDB NZ – 72%
  5. Tequila AU – 71%

More than 50 agencies were covered. The full results can be seen on Bannerblog. The survey was carried out in association with Campaign Brief.

Although Bannerblog is partly the work of Soap’s Ashley Ringrose, he was not on the panel of eight creatives who gave marks to the agencies.

The list is almost a direct contradiction of an assessment of Australia’s digital agencies carried out by Forrester Research in July last year. Using a different methodology, that survey listed reported that “Amnesia Razorfish, HotHouse, Hyro, and the White Agency lead the pack”.

Amnesia and The White Agency asked not to be included in the Bannerblog survey, while Hyro came last in the ranking with 21% and HotHouse was second from bottom with 23%.

The worst ranking full service agencies were The Furnace and MercerBell.

The other agencies that declined to be rated were Host, Webqem and Deepend.


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