Athlete’s Foot hires former Jurlique marketer as head of marketing



Shoe retailer Athlete’s Foot Australia has today announce it has hired former Jurlique marketer Caroline Squire to be its new head of marketing.

Squire was previously marketing manager ANZ/Europe of Jurlique and most recently global marketing director for the Australian skincare brand.

In a statement, Athlete’s Foot managing director Michael Cooper said: “Armed with nearly 20 years’ marketing experience and over 10 years in senior marketing positions, Caroline is set to bring a wealth of marketing, leadership and brand experience to The Athlete’s Foot business and our marketing function.

“Caroline’s deep marketing experience across brand, product and retail means she is ideally placed to be part of the team leading The Athlete’s Foot brand to continued success.”

Squire is also a former marketing manager of ANZ-Europe for Lego.

“I am very excited to be joining such a well-recognised, iconic brand in Australia and I am looking forward to working with The Athlete’s Foot team, franchise network, and wider RCG Corporation business to drive growth, brand engagement and longevity in the Australian market,” said Squire.

According to industry guide The Source, Athlete’s Foot’s agencies include Initiative as media agency and Frank Digital on digital creative.

Nic Christensen 


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